As the creative director/lead photographer for Momentum Marketing, I handle a majority of the visual content that is created for our clients – and have to Enhance Product Photos. This experience has allowed me to discover a few simple tips for creating great promotional photos that showcase our clients and their products.
I’m going to share 3 of what I believe to be the most important tips that will get you well on your way to creating professional quality photos of your own products to attract potential customers online.
The tips outlined below will work best when shooting with at least a semi-professional DSLR camera:
Tip #1: Place the subject in good lighting
It’s Photography 101—great lighting is the MOST important step in creating a great photo. There are many factors to consider when finding the best lighting scenario for the type of photo you wish to create.
To keep things simple, I would suggest placing the product or subject that is being photographed in front of a large window or in a location with plenty of natural light. It’s best that the light coming from the window is diffused or softened with a sheer curtain or cloth.
It’s also best to photograph on overcast days when the clouds can act as a natural light diffuser or softener. Once you have located soft diffused natural light, place the item being photographed at an angel creating natural highlights and shadows on the subject. You always want the light to be directional as opposed to straight on.
Shooting a subject with straight on light can make the image appear flat and boring. To help soften shadows, I use a large piece of white foam board to reflect light back on to the subject being photographed.
Lastly, remember to turn off any other lights in the room, as you do not want the color from other light sources to cast onto your subject and into your photo.
Tip #2: Quality, Clarity, and Resizing
This is as equally as important as having good lighting, especially if your photos are going to be viewed by potential customers online. In order to showcase your product at its best, it’s important to start with a high quality image and resize it to fit each platform the photo will be displayed on. If this step is skipped, you run the risk of your photo being blurry or pixelated.
There are many websites and apps such as Canva, PicMonkey, and Adobe Spark that can help you resize your photos to the appropriate size. Most social media platforms will provide the best image sizes to display your visual content within their help section.
For example, it’s recommended that the profile image on a Facebook page be sized at 170 x 170 pixels. The larger cover image that goes across the top of the page should be sized at 820 x 312 pixels. This information can be found by doing a simple Google search or by searching within the help tab of your desired social media platform.
Tip #3: Composition
Lastly, the way that a photo is composed adds to the overall interest of the photo. Photography 101 often refers to the rule of thirds, which means if you were to cut a photo in thirds both horizontally and vertically, the subject of the photo should be placed where one pair of intersecting lines meet.
There are certain instances where the subject of a photo can be placed in the center—if the background, for example, frames in the subject. All of these rules are an effort to draw the viewer’s attention straight to the subject of the photo and to increase overall interest and appeal.
When photographing products, it’s also a good rule to leave extra empty space on one side of the photo to allow room for text or to drop in a company logo or additional graphics.
Now you have some simple tips and tricks to help you improve the quality of your product photos! If you would like additional help or would like to know more about how Momentum Marketing can help your business showcase, feel free to contact us for more information.
About the Photographer/Marketer:
Monica Brazier the Creative Director, and Lead Photographer/Videographer at Momentum Marketing. Monica has owned her own photography studio in South Bend for the past eight years. Eager to take on a new challenge, Monica joined the Momentum team to learn new skills and continue her love for meeting new people and creating great imagery.