by Shane702 | Oct 6, 2017 | Points of View
It doesn’t matter what channel you use to reach your audience. It’s about the message. And developing the right message is not as easy as one thinks. We’ve had several speakers at AMA Michiana who have reiterated on some level that it’s the story that matters. Facts...
by Shane702 | Jan 9, 2017 | Points of View
I have loved writing and photography since 7th grade, when I tried my hand at creative stories in English class and discovered a discarded Pentax K1000 in my basement. As one of three who resurrected my high school’s newspaper after it lay dormant for more than...
by Shane702 | Dec 11, 2016 | Points of View
GOOGLE warns: Check your SEO providers who promise too much. What are some other things to look out for? Check your SEO. There are a few warning signs that you may be dealing with a rogue SEO. It’s far from a comprehensive list, so if you have any doubts, you...
by Shane702 | Dec 2, 2016 | Points of View
Recently, a wonderful organization gave me and my art director the opportunity to create a new look and messaging for its 30-year anniversary event. We researched history and our targeted audience and developed a fresh campaign. It was well received. But one person...
by Shane702 | Nov 1, 2016 | Points of View
You need Google Analytics. Measure more than web traffic, too, like even phone calls. Phone calls? Yes. You can use Google Voice forwarding phone numbers which can be included in your analytics data and will track the number of calls you get per number. By using one...
