by Monica Brazier | Jan 7, 2019 | Points of View
Happy New Year from Momentum Marketing! With the new year brings new ideas and motivation especially when it comes to marketing your business online. This week we are kicking off our series on the Top Digital Marketing Trends of 2019 beginning with video marketing. We...
by Dounia Ardahji | Dec 17, 2018 | Points of View
It’s your friendly neighborhood marketer again! That “New Year, New Me” go-getter attitude is officially in full swing and it’s beginning to feel a lot like wish-mas. Anyone out there wishing for a giant spike in sales next year? Maybe just a steady increase in...
by Brody Frost | Nov 27, 2018 | Points of View
What’s the Importance of Fonts? When you’re a graphic designer 95/100 times you don’t get to do the most creative thing you can think. Usually, this is because the most creative thing isn’t always the best choice, and on top of that, the client usually has...
by Monica Brazier | Nov 20, 2018 | Points of View
As the creative director/lead photographer for Momentum Marketing, I handle a majority of the visual content that is created for our clients – and have to Enhance Product Photos. This experience has allowed me to discover a few simple tips for creating great...
by Dounia Ardahji | Nov 12, 2018 | Points of View
WELCOME to Storytelling Your Brand 101! During this crash course, I’ll be discussing some storytelling elements that will assist you in building a marketing narrative that is 1) accurate and 2) human. When we direct the majority of our focus and efforts on generating...
by Shane702 | Oct 6, 2017 | Points of View
It doesn’t matter what channel you use to reach your audience. It’s about the message. And developing the right message is not as easy as one thinks. We’ve had several speakers at AMA Michiana who have reiterated on some level that it’s the story that matters. Facts...
by Shane702 | Jan 9, 2017 | Points of View
I have loved writing and photography since 7th grade, when I tried my hand at creative stories in English class and discovered a discarded Pentax K1000 in my basement. As one of three who resurrected my high school’s newspaper after it lay dormant for more than...
by Shane702 | Dec 11, 2016 | Points of View
GOOGLE warns: Check your SEO providers who promise too much. What are some other things to look out for? Check your SEO. There are a few warning signs that you may be dealing with a rogue SEO. It’s far from a comprehensive list, so if you have any doubts, you...
by Shane702 | Dec 2, 2016 | Points of View
Recently, a wonderful organization gave me and my art director the opportunity to create a new look and messaging for its 30-year anniversary event. We researched history and our targeted audience and developed a fresh campaign. It was well received. But one person...
by Shane702 | Nov 1, 2016 | Points of View
You need Google Analytics. Measure more than web traffic, too, like even phone calls. Phone calls? Yes. You can use Google Voice forwarding phone numbers which can be included in your analytics data and will track the number of calls you get per number. By using one...
