Marketing During COVID: Flexibility, Reflection, and Rethinking What’s Possible When you can’t go out, it’s hard to bring customers in. Nothing has put businesses to the test like the COVID-19 pandemic. The global issue popped up suddenly, forcing everyone –...
Wordpress 5.5 (a.k.a. Eckstine) went live August 11, 2020, and with it came a whole slew of updates to make WordPress websites easier to edit, better for mobile, and more search-engine friendly. There are tons of updates that come with WordPress 5.5 like lazy-loaded...
Audience research is vital to developing a marketing strategy. Demographic information, affinity interests, and more can help solidify targeting techniques and improve the success of your advertising. But how much do you think about how your company talks? Keyword...
In-house marketing teams look different in every business. Not everyone gets a large marketing staff of specialists. In fact, many businesses get by with one dedicated marketing person or a handful of marketing generalists. In these scenarios, getting marketing...
As COVID-19 restricts social interaction, it also threatens businesses that rely on trade shows for product exposure, brand awareness, and lead generation. Trade show cancellations are happening on a daily basis — but do you have to put your business on hold...
Our clients trust us to help them reach new and existing customers online. We do this by staying up to date on all of the latest digital marketing trends to understand which advertising methods will work best. One powerful form of digital marketing that many...
As 2019 gets underway, I’d like to take time to reflect on what trends were in 2018, and what trends will continue for the new year. We’ll look at the subtle changes for logos you may have missed, and how to incorporate futurism into your graphics. During 2018, we saw...
It’s your friendly neighborhood marketer again! Familiar with Instagram posts but unsure what posting stories can do for your business or brand? PERFECT. Grab a beverage of your choice and get comfy. By using Instagram stories as opposed to the standard...
Happy New Year from Momentum Marketing! With the new year brings new ideas and motivation especially when it comes to marketing your business online. This week we are kicking off our series on the Top Digital Marketing Trends of 2019 beginning with video marketing. We...
It’s your friendly neighborhood marketer again! That “New Year, New Me” go-getter attitude is officially in full swing and it’s beginning to feel a lot like wish-mas. Anyone out there wishing for a giant spike in sales next year? Maybe just a steady increase in...
