by Shelby Cook | Dec 2, 2021 | Points of View
Managing client expectations is challenging. When your client works with your company, they want their needs and concerns to be forefront. Frankly, they don’t care if you have other clients, and why should they? Think about it, when you go to get your oil...
by Shane Frost | Nov 15, 2021 | Points of View
If you desire to be the market leader, you’re going to need a Conquest Marketing Strategy. Conquest marketing is about gaining market share for clients. It’s about finding the prospects who are looking for a product or service but not specifically focused on a brand...
by Grace Hilty | Sep 20, 2021 | Points of View
With Americans consuming on average 11.1 hours of media per day, businesses must make their content easy to process and digest. We know that humans are visual by nature. But just how visual are we? According to Thermopylae Sciences and Technology, the human brain can...
by Grace Hilty | Jul 28, 2021 | Points of View
As a salesperson, you have most likely experienced the challenges of poor communication from potential prospects and the difficulties finding quality leads for your business. These challenges can lead to feelings of frustration and burnout, which can negatively impact...
by Chelsea | Jun 22, 2021 | Points of View
Three Momentum team members have undergone new training in their specialized fields. Cole Sanders, Shelby Cook, and Chelsea Moyer all furthered their knowledge through additional learning. A few months ago, Chelsea Moyer underwent a week-long virtual SEO training...
by Chelsea | May 18, 2021 | Points of View
After participating in the Elkhart Chamber’s Young Professionals group for over a year, Momentum’s Director of Operations Shelby Cook is Co-Chairing the Young Professionals in 2021. Cook’s journey to the Young Professional’s group began over a year ago when she went...
by Chelsea | Oct 15, 2020 | Points of View
Marketing During COVID: Flexibility, Reflection, and Rethinking What’s Possible When you can’t go out, it’s hard to bring customers in. Nothing has put businesses to the test like the COVID-19 pandemic. The global issue popped up suddenly, forcing everyone –...
by Chelsea | Aug 19, 2020 | Points of View
Wordpress 5.5 (a.k.a. Eckstine) went live August 11, 2020, and with it came a whole slew of updates to make WordPress websites easier to edit, better for mobile, and more search-engine friendly. There are tons of updates that come with WordPress 5.5 like lazy-loaded...
by Chelsea | Apr 10, 2020 | Points of View
Audience research is vital to developing a marketing strategy. Demographic information, affinity interests, and more can help solidify targeting techniques and improve the success of your advertising. But how much do you think about how your company talks? Keyword...
by Chelsea | Apr 10, 2020 | Points of View
In-house marketing teams look different in every business. Not everyone gets a large marketing staff of specialists. In fact, many businesses get by with one dedicated marketing person or a handful of marketing generalists. In these scenarios, getting marketing...
