Marketing Advice
Find great marketing information, such as best practice trends, research, how-tos, and insights, all coming your way, with the sole purpose of helping you level up your content and SEO online marketing skills!
Approaching Branding: My Thoughts
Welcome, to what is in fact a prelude (long pause…), yes a prelude to my blog on the mahoosive phenomenon known as branding. This is Part One of a three part ‘heads up’ on branding, and which is aimed at taking a light hearted, yet somehow still serious approach to...
The Importance of Fonts – some are bad
What's the Importance of Fonts? When you’re a graphic designer 95/100 times you don’t get to do the most creative thing you can think. Usually, this is because the most creative thing isn’t always the best choice, and on top of that, the client usually has pretty...
Three Tips to Enhance Product Photos for Social Media
As the creative director/lead photographer for Momentum Marketing, I handle a majority of the visual content that is created for our clients - and have to Enhance Product Photos. This experience has allowed me to discover a few simple tips for creating great...
Storytelling Your Brand 101
WELCOME to Storytelling Your Brand 101! During this crash course, I’ll be discussing some storytelling elements that will assist you in building a marketing narrative that is 1) accurate and 2) human. When we direct the majority of our focus and efforts...
All in the message
It doesn’t matter what channel you use to reach your audience. It’s about the message. And developing the right message is not as easy as one thinks. We’ve had several speakers at AMA Michiana who have reiterated on some level that it’s the story that matters. Facts...
Finding “real” success in marketing
I have loved writing and photography since 7th grade, when I tried my hand at creative stories in English class and discovered a discarded Pentax K1000 in my basement. As one of three who resurrected my high school's newspaper after it lay dormant for more than a...
Check your SEO provider
GOOGLE warns: Check your SEO providers who promise too much. What are some other things to look out for? Check your SEO. There are a few warning signs that you may be dealing with a rogue SEO. It's far from a comprehensive list, so if you have any doubts, you should...
Don’t mess with the logo! Unless…
Recently, a wonderful organization gave me and my art director the opportunity to create a new look and messaging for its 30-year anniversary event. We researched history and our targeted audience and developed a fresh campaign. It was well received. But one person...
Do your metrics measure up?
You need Google Analytics. Measure more than web traffic, too, like even phone calls. Phone calls? Yes. You can use Google Voice forwarding phone numbers which can be included in your analytics data and will track the number of calls you get per number. By using one...
Wear the Same Outfit Every Day – Kinda
Get the Same thing? Not all the time. But, my wife and I have a friend who expresses some frustration when we all dine together at a restaurant and I only look at the menu for 10 seconds. She can't stand that I am not agonizing over the decision of what to eat. After...
Impressing the folks at Google
Combining the best of a traditional, full-service agency with the skill of an experienced and creative digital boutique, we have just launched a 10-market A/B test campaign and are impressing our “partner” crew at Google. According to the Google staff (not interns),...
Marketing Consultants: Sales Reps or Account Managers
Account managers are marketing consultants. Some companies place the job title of account executive or account manager on the function of a sales position, so it doesn’t sound too “sales-y.” This paints the “sales” function in a bad light just as much as it completely...
How to use your body language
The best advertising has always been - and will always be - word of mouth. Even a marketing and advertising guy knows and yields to that simple fact. And that is the most essential reason why B2B as well as B2C ventures need a professional agency. Why? Step back and...
Is experience worth the price?
There are a thousand right ways to market, and a thousand great logo designs that can work. There are hundreds upon thousands of press releases which can be rewritten a million different ways and will get the message delivered. But not all right ways are best. Years...
Our clients get an effective, responsive website with at least three months of sustained and creative content. Momentum marketers share carefully-selected images and professionally-produced videos to engage your audiences and prospects. Furthermore, we assist you in developing the right message and campaign. We relieve the stress of managing social media profiles. Equally, we can expedite Search Engine Optimization on your site. Find us on LinkedIn.