by Chelsea | Mar 30, 2020 | Points of View
As COVID-19 restricts social interaction, it also threatens businesses that rely on trade shows for product exposure, brand awareness, and lead generation. Trade show cancellations are happening on a daily basis — but do you have to put your business on hold...
by Monica Brazier | Jan 28, 2019 | Points of View
Our clients trust us to help them reach new and existing customers online. We do this by staying up to date on all of the latest digital marketing trends to understand which advertising methods will work best. One powerful form of digital marketing that many...
by Brody Frost | Jan 25, 2019 | Points of View
As 2019 gets underway, I’d like to take time to reflect on what trends were in 2018, and what trends will continue for the new year. We’ll look at the subtle changes for logos you may have missed, and how to incorporate futurism into your graphics. During 2018, we saw...
by Dounia Ardahji | Jan 14, 2019 | Points of View
It’s your friendly neighborhood marketer again! Familiar with Instagram posts but unsure what posting stories can do for your business or brand? PERFECT. Grab a beverage of your choice and get comfy. By using Instagram stories as opposed to the standard...
by Monica Brazier | Jan 7, 2019 | Points of View
Happy New Year from Momentum Marketing! With the new year brings new ideas and motivation especially when it comes to marketing your business online. This week we are kicking off our series on the Top Digital Marketing Trends of 2019 beginning with video marketing. We...
by Dounia Ardahji | Dec 17, 2018 | Points of View
It’s your friendly neighborhood marketer again! That “New Year, New Me” go-getter attitude is officially in full swing and it’s beginning to feel a lot like wish-mas. Anyone out there wishing for a giant spike in sales next year? Maybe just a steady increase in...
by Brody Frost | Nov 27, 2018 | Points of View
What’s the Importance of Fonts? When you’re a graphic designer 95/100 times you don’t get to do the most creative thing you can think. Usually, this is because the most creative thing isn’t always the best choice, and on top of that, the client usually has...
by Monica Brazier | Nov 20, 2018 | Points of View
As the creative director/lead photographer for Momentum Marketing, I handle a majority of the visual content that is created for our clients – and have to Enhance Product Photos. This experience has allowed me to discover a few simple tips for creating great...
by Dounia Ardahji | Nov 12, 2018 | Points of View
WELCOME to Storytelling Your Brand 101! During this crash course, I’ll be discussing some storytelling elements that will assist you in building a marketing narrative that is 1) accurate and 2) human. When we direct the majority of our focus and efforts on generating...
by Shane702 | Oct 6, 2017 | Points of View
It doesn’t matter what channel you use to reach your audience. It’s about the message. And developing the right message is not as easy as one thinks. We’ve had several speakers at AMA Michiana who have reiterated on some level that it’s the story that matters. Facts...
