by Chelsea | Jun 22, 2021 | Points of View
Three Momentum team members have undergone new training in their specialized fields. Cole Sanders, Shelby Cook, and Chelsea Moyer all furthered their knowledge through additional learning. A few months ago, Chelsea Moyer underwent a week-long virtual SEO training...
by Chelsea | May 18, 2021 | Points of View
After participating in the Elkhart Chamber’s Young Professionals group for over a year, Momentum’s Director of Operations Shelby Cook is Co-Chairing the Young Professionals in 2021. Cook’s journey to the Young Professional’s group began over a year ago when she went...
by Chelsea | Oct 15, 2020 | Points of View
Marketing During COVID: Flexibility, Reflection, and Rethinking What’s Possible When you can’t go out, it’s hard to bring customers in. Nothing has put businesses to the test like the COVID-19 pandemic. The global issue popped up suddenly, forcing everyone –...
by Chelsea | Aug 19, 2020 | Points of View
Wordpress 5.5 (a.k.a. Eckstine) went live August 11, 2020, and with it came a whole slew of updates to make WordPress websites easier to edit, better for mobile, and more search-engine friendly. There are tons of updates that come with WordPress 5.5 like lazy-loaded...
by Chelsea | Apr 10, 2020 | Points of View
Audience research is vital to developing a marketing strategy. Demographic information, affinity interests, and more can help solidify targeting techniques and improve the success of your advertising. But how much do you think about how your company talks? Keyword...
by Chelsea | Apr 10, 2020 | Points of View
In-house marketing teams look different in every business. Not everyone gets a large marketing staff of specialists. In fact, many businesses get by with one dedicated marketing person or a handful of marketing generalists. In these scenarios, getting marketing...
by Chelsea | Mar 30, 2020 | Points of View
As COVID-19 restricts social interaction, it also threatens businesses that rely on trade shows for product exposure, brand awareness, and lead generation. Trade show cancellations are happening on a daily basis — but do you have to put your business on hold...
by Brody Frost | Jan 28, 2019 | Points of View
Our clients trust us to help them reach new and existing customers online. We do this by staying up to date on all of the latest digital marketing trends to understand which advertising methods will work best. One powerful form of digital marketing that many...
by Brody Frost | Jan 25, 2019 | Points of View
As 2019 gets underway, I’d like to take time to reflect on what trends were in 2018, and what trends will continue for the new year. We’ll look at the subtle changes for logos you may have missed, and how to incorporate futurism into your graphics. During 2018, we saw...
by Brody Frost | Jan 14, 2019 | Points of View
It’s your friendly neighborhood marketer again! Familiar with Instagram posts but unsure what posting stories can do for your business or brand? PERFECT. Grab a beverage of your choice and get comfy. By using Instagram stories as opposed to the standard...
