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Hosting a Virtual Trade Show

As COVID-19 restricts social interaction, it also threatens businesses that rely on trade shows for product exposure, brand awareness, and lead generation. Trade show cancellations are happening on a daily basis — but do you have to put your business on hold...
Graphic Design Trends for 2019

Graphic Design Trends for 2019

As 2019 gets underway, I’d like to take time to reflect on what trends were in 2018, and what trends will continue for the new year. We’ll look at the subtle changes for logos you may have missed, and how to incorporate futurism into your graphics. During 2018, we saw...
Top 3 Video Marketing Trends for 2019

Top 3 Video Marketing Trends for 2019

Happy New Year from Momentum Marketing! With the new year brings new ideas and motivation especially when it comes to marketing your business online. This week we are kicking off our series on the Top Digital Marketing Trends of 2019 beginning with video marketing. We...
The Importance of Fonts – some are bad

The Importance of Fonts – some are bad

What’s the Importance of Fonts? When you’re a graphic designer 95/100 times you don’t get to do the most creative thing you can think. Usually, this is because the most creative thing isn’t always the best choice, and on top of that, the client usually has...
Storytelling Your Brand 101

Storytelling Your Brand 101

 WELCOME to Storytelling Your Brand 101! During this crash course, I’ll be discussing some storytelling elements that will assist you in building a marketing narrative that is 1) accurate and 2) human. When we direct the majority of our focus and efforts on generating...
All in the message

All in the message

It doesn’t matter what channel you use to reach your audience. It’s about the message. And developing the right message is not as easy as one thinks. We’ve had several speakers at AMA Michiana who have reiterated on some level that it’s the story that matters. Facts...