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Storytelling Your Brand 101

Storytelling Your Brand 101

 WELCOME to Storytelling Your Brand 101! During this crash course, I’ll be discussing some storytelling elements that will assist you in building a marketing narrative that is 1) accurate and 2) human. When we direct the majority of our focus and efforts on generating...
All in the message

All in the message

It doesn’t matter what channel you use to reach your audience. It’s about the message. And developing the right message is not as easy as one thinks. We’ve had several speakers at AMA Michiana who have reiterated on some level that it’s the story that matters. Facts...
Finding “real” success in marketing

Finding “real” success in marketing

I have loved writing and photography since 7th grade, when I tried my hand at creative stories in English class and discovered a discarded Pentax K1000 in my basement. As one of three who resurrected my high school’s newspaper after it lay dormant for more than...
Check your SEO provider

Check your SEO provider

GOOGLE warns: Check your SEO providers who promise too much. What are some other things to look out for? Check your SEO. There are a few warning signs that you may be dealing with a rogue SEO. It’s far from a comprehensive list, so if you have any doubts, you...
Do your metrics measure up?

Do your metrics measure up?

You need Google Analytics. Measure more than web traffic, too, like even phone calls. Phone calls? Yes. You can use Google Voice forwarding phone numbers which can be included in your analytics data and will track the number of calls you get per number. By using one...
Wear the Same Outfit Every Day – Kinda

Wear the Same Outfit Every Day – Kinda

Get the Same thing? Not all the time. But, my wife and I have a friend who expresses some frustration when we all dine together at a restaurant and I only look at the menu for 10 seconds. She can’t stand that I am not agonizing over the decision of what to eat....
Impressing the folks at Google

Impressing the folks at Google

Combining the best of a traditional, full-service agency with the skill of an experienced and creative digital boutique, we have just launched a 10-market A/B test campaign and are impressing our “partner” crew at Google.  According to the Google staff (not interns),...
How to use your body language

How to use your body language

The best advertising has always been – and will always be – word of mouth. Even a marketing and advertising guy knows and yields to that simple fact. And that is the most essential reason why B2B as well as B2C ventures need a professional agency. Why?...