(574) 203-5993 info@momentumboost.com
Approaching Branding: My Thoughts

Approaching Branding: My Thoughts

Welcome, to what is in fact a prelude (long pause…), yes a prelude to my blog on the mahoosive phenomenon known as branding. This is Part One of a three part ‘heads up’ on branding, and which is aimed at taking a light hearted, yet somehow still serious  approach to...
The Importance of Fonts – some are bad

The Importance of Fonts – some are bad

What’s the Importance of Fonts? When you’re a graphic designer 95/100 times you don’t get to do the most creative thing you can think. Usually, this is because the most creative thing isn’t always the best choice, and on top of that, the client usually has...
Storytelling Your Brand 101

Storytelling Your Brand 101

  WELCOME to Storytelling Your Brand 101! During this crash course, I’ll be discussing some storytelling elements that will assist you in building a marketing narrative that is 1) accurate and 2) human. When we direct the majority of our focus and efforts on...
All in the message

All in the message

It doesn’t matter what channel you use to reach your audience. It’s about the message. And developing the right message is not as easy as one thinks. We’ve had several speakers at AMA Michiana who have reiterated on some level that it’s the story that matters. Facts...
Finding “real” success in marketing

Finding “real” success in marketing

I have loved writing and photography since 7th grade, when I tried my hand at creative stories in English class and discovered a discarded Pentax K1000 in my basement. As one of three who resurrected my high school’s newspaper after it lay dormant for more than...