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Storytelling Your Brand 101

Storytelling Your Brand 101

 WELCOME to Storytelling Your Brand 101! During this crash course, I’ll be discussing some storytelling elements that will assist you in building a marketing narrative that is 1) accurate and 2) human. When we direct the majority of our focus and efforts on generating...
All in the message

All in the message

It doesn’t matter what channel you use to reach your audience. It’s about the message. And developing the right message is not as easy as one thinks. We’ve had several speakers at AMA Michiana who have reiterated on some level that it’s the story that matters. Facts...
Finding “real” success in marketing

Finding “real” success in marketing

I have loved writing and photography since 7th grade, when I tried my hand at creative stories in English class and discovered a discarded Pentax K1000 in my basement. As one of three who resurrected my high school’s newspaper after it lay dormant for more than...
Check your SEO provider

Check your SEO provider

GOOGLE warns: Check your SEO providers who promise too much. What are some other things to look out for? Check your SEO. There are a few warning signs that you may be dealing with a rogue SEO. It’s far from a comprehensive list, so if you have any doubts, you...