Digital Advertising (PPC)
Connect with the people who are looking for you.
If SEO is organic or “free” traffic, pay per click (PPC) digital advertising is the opposite. Like the name implies, pay per click involves running paid ads that bring people to your site. Typically, these ads run on a cost-per-click basis, meaning you pay a determined amount each time someone clicks your ad. Our digital advertising services include both Google Ads and Social Media Advertising.
Google Ads are the heart and soul of PPC. What some people don’t realize is just how many types of Google Ads there are. Not only can Google Ads appear in website search results, they also appear as banners or videos ads on youtube if created properly. These variations of advertisements on Google are known as search, display, and video ads.
Google Ad Strategy and Targeting
Strangely enough, Google Ad strategy is similar to that of SEO. Both include keyword research, content writing, and tracking. With Google Ads, there are a few things that really determine your ads placement and success: your bids (how much you’re willing to pay per click), your ad relevance, and your landing page score.
Google wants to make sure everything from the headline of your ad to the call to action on your landing page fits with your campaign, creating a better user experience. Make sure to monitor your ad relevance, landing page scores, and bids to improve your ads’ performance.
Targeting on Google Ads is done with keywords, audience behavior, and affinity categories.
Once someone has visited your site from a Google Ad (and a few other conditions are met), they can be retargetted. No doubt you’ve visited a website, only to leave the website and start seeing ads for that website everywhere.
It’s used by many PPC platforms like Facebook, Google, or LinkedIn. This powerful tool keeps your businesses at the top of people’s minds even after they leave your site.
Besides retargetting, Google offers a number of ad extensions and tweaking options that allow the ad creators to maximize their ads. We’ve had great success with Google Ads for businesses as well as for marketing trade show events. Utilizing these tools along with our research, campaign strategies, and tracking, we’re able to bring shoppers who are already interested in your products and services to your website.
Momentum is a Google Partner
Members of our team hold certifications in search, display, and video advertising on Google. We’re trusted to create and optimize Google Ad campaigns for businesses in Indiana and beyond.
Social Media Advertising
We don’t like to call ourselves social media managers because we believe the best content comes from people who are inside your business day in and day out. However, social media is a big part of our marketing plan.
How it Works
We use the content on your website to create posts that drive people back to your pages. Then, we boost posts and create targeted ads that put that copy in front of a larger audience.
This works best when we’re writing your website content because like web copy, it’s beneficial for social posts to include the keywords and phrases your audience uses when talking about your products.
The primary social platforms we target are Facebook and Linkedin, but we are also able to work with Instagram, Twitter, and Pinterest pages.