Search Engine Optimization

Show Up Online. 

Only the most optimized websites and pages show up on Google search results. We help you rank to earn more visibility, more traffic, and more opportunities for conversions. 

Search engine optimization, or SEO, helps your website show up when people search online for your services.

While SEO is often misunderstood or ignored, it’s vital for most businesses. In 2019, a study from BriteEdge found organic search responsible for 53.3% of website traffic on average, across industries.

We Start With An Audit…

If you want SEO services, you deserve a customized solution that works toward your goals and addresses your site’s specific needs.

The size of your business and service area, the scope of your competition, the ins and outs of your website, and the keywords or topics you’re aiming to rank for are only a handful of the factors that play into diagnosing the right SEO plan for you.

We start every SEO project with an audit so we know what you’ll need before we deliver a full quote. 

…And End With a Multi-Faceted SEO Strategy

There are many types of SEO. Our retainer packages include monthly SEO work that rotates between updating your content and improving your technical SEO so you see continuous improvement. 

1. Off-Page SEO

Off-page SEO is all about content interactions that happen off of your website. That includes gathering reviews on your Google Business Profile, social media, affiliate links, podcasting, and other forms of podcasting or interacting with your audience.

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2. Technical SEO

Technical SEO refers to the basic structure of your website, including the site speed, site map, and more. With a variety of auditing platforms at hand, we’re able to look at what makes your website tick and diagnose (and fix) rank-threatening issues.

3. Keyword Research

Using trusted tools, we assess search volume and keyword difficulties for the words you want to rank to identify high-value opportunities. This informs our content strategy.

4. Content Development + On-Page Optimizations

With our keywords and site structure determined, we can generate human-first content that search engines also understand, index, and rank. But it doesn’t end with putting words on a page. On-Page Optimizations like adding images, videos, proper header structures, anchor text and more are also vital for improving page performance.

5. Reporting

Watch your number of ranking terms increase, your positions rise, and your site performance metrics improve as we continuously improve your SEO. Yes, this process takes time, but it’s also key for reaching new audiences and staying in front of the ones who know you already.

Staying Up to Date on SEO Tools and Trends

Momentum team members hold certifications in keyword research, auditing, and more. We take our craft seriously, and we’re always looking for more ways to learn and keep up with what’s happening on the web. Ask about our certifications when you meet with us about your SEO strategy!


How long does SEO take?

Well, it's never "done," but we tend to see improvements on ranking for a key term within 1-4 weeks of launching new content or making other substantive changes. Noticeable site-wide improvements tend to occur after several months of an SEO partnership.


A go-to term for SEOs is "it depends," and that's not because we exist to annoy you. It's because Google has different crawl frequencies for different sites and uses 200+ factors to determine page rank. It's because you have competition that's ranking, and every time your competition improves, we have to as well. It's because it's almost never possible to jump from outside of Google's top 100 into the top 10 links in one fell swoop. And, well, it's always changing (Google Marketing Live 2023 announcements, anyone?).

An improvement may be jumping from beyond position 100 into the top fifty. It might be moving from fifty to thirty, or fifteen to eight, or 3 to a featured snippet. Hang in there, and hold on to the little wins as they come. The big ones eventually follow.

Our most successful clients understand the importance of putting consistent content out, sticking to a single strategy, and trying new things.

What reporting tools should I have set up for SEO?

We're glad you asked! We recommend setting up Google Search Console, Google Analytics, Google Business Profile, Bing Places for Business and Google Tag Manager as quickly as possible whether you work with us or not.

If you don't know how, we can help! However, with Search Console and Analytics, you'll have no data before the date you set it up. Historical data can show us where we started so we know if our work is making a difference. Having those accounts set up in advance is a huge help that gets us working on your site faster.

Can I do SEO on my own?

Sure! Many in-house teams look for an seo agency to help lift the load. If you have a content team, we can guide them with the strategy and execute the optimization when it's written. If you have an awesome developer, we can work alongside them too.

We've trained teams on using tools like SEMrush, Google Search Console, and others to help them achieve their goals, and we've been the sole SEO support for other clients. There are many ways to get it done. 

Should I invest in SEO or Ads?

We recommend both! Digital advertising services can get you instant traffic while SEO builds up your long-term organic traffic strength. The two can help each other, and appearing in more places on the SERP just makes your company more dominant and top of mind.

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