Search Engine Optimization
Show Up Online.
Only the most optimized websites and pages show up on Google search results. We help you rank to earn more visibility, more traffic, and more opportunities for conversions.
Get your site found by AI
AI-driven search engines like Google’s AI Overviews, ChatGPT, and Bing Copilot are transforming how users discover information online. To maintain visibility in this evolving landscape, marketing companies must adapt websites for AI search results. This involves optimizing technical foundations, creating AI-friendly content, and ensuring structured data is in place. Technical aspects like crawlability, mobile optimization, and structured data (schema markup) help AI crawlers index content effectively, while regular updates and clear, concise writing make websites more accessible to AI systems.
Content creation must align with user intent, addressing trending topics and incorporating semantic SEO techniques like synonyms and related keywords. Websites should also be structured for featured snippets, with concise answers, lists, and keyword-rich headings to increase the chance of appearing in AI summaries. To stay competitive, marketers need to monitor AI visibility using tracking tools, test content with AI search engines, and make iterative improvements based on AI search behaviors.
Additionally, AI tools can streamline workflows by automating keyword research, content creation, and performance tracking. By incorporating these strategies, businesses can showcase authority, stay relevant in AI search results, and optimize their websites for long-term success in an AI-driven world.
Here’s a look at some of the top AI platforms:
- Gemini: Google’s generative AI platform.
- Vertex AI: Google’s AI platform for building and deploying machine learning models.
- Google Assistant: A virtual assistant that uses natural language processing.
- Google Cloud AI Platform: A suite of machine learning services.
- Microsoft Azure AI: A cloud-based platform for building, training, and deploying AI models.
- Copilot: A generative AI assistant that can help with various tasks, including coding and document creation.
- Azure Machine Learning: A cloud-based environment for machine learning.
- AWS SageMaker: A cloud-based service for building, training, and deploying machine learning models.
- Amazon Alexa: A virtual assistant that powers devices like Echo speakers.
AI and Search engine optimization, or SEO, helps your website show up when people search online for your services.
While SEO is often misunderstood or ignored, it’s vital for most businesses. In 2019, a study from BriteEdge found organic search responsible for 53.3% of website traffic on average, across industries.
We Start With An Audit…
If you want SEO services, you deserve a customized solution that works toward your goals and addresses your site’s specific needs.
The size of your business and service area, the scope of your competition, the ins and outs of your website, and the keywords or topics you’re aiming to rank for are only a handful of the factors that play into diagnosing the right SEO plan for you.
We start every SEO project with an audit so we know what you’ll need before we deliver a full quote.
…And End With a Multi-Faceted SEO Strategy
There are many types of SEO. Our retainer packages include monthly SEO work that rotates between updating your content and improving your technical SEO so you see continuous improvement.
1. Off-Page SEO
Off-page SEO is all about content interactions that happen off of your website. That includes gathering reviews on your Google Business Profile, social media, affiliate links, podcasting, and other forms of podcasting or interacting with your audience.
2. Technical SEO
Technical SEO refers to the basic structure of your website, including the site speed, site map, and more. With a variety of auditing platforms at hand, we’re able to look at what makes your website tick and diagnose (and fix) rank-threatening issues.
3. Keyword Research
Using trusted tools, we assess search volume and keyword difficulties for the words you want to rank to identify high-value opportunities. This informs our content strategy.
4. Content Development + On-Page Optimizations
With our keywords and site structure determined, we can generate human-first content that search engines also understand, index, and rank. But it doesn’t end with putting words on a page. On-Page Optimizations like adding images, videos, proper header structures, anchor text and more are also vital for improving page performance.
5. Reporting
Watch your number of ranking terms increase, your positions rise, and your site performance metrics improve as we continuously improve your SEO. Yes, this process takes time, but it’s also key for reaching new audiences and staying in front of the ones who know you already.
Staying Up to Date on SEO Tools and Trends
SEO FAQs
How long does SEO take?
Well, it's never "done," but we tend to see improvements on ranking for a key term within 1-4 weeks of launching new content or making other substantive changes. Noticeable site-wide improvements tend to occur after several months of an SEO partnership.
However...
A go-to term for SEOs is "it depends," and that's not because we exist to annoy you. It's because Google has different crawl frequencies for different sites and uses 200+ factors to determine page rank. It's because you have competition that's ranking, and every time your competition improves, we have to as well. It's because it's almost never possible to jump from outside of Google's top 100 into the top 10 links in one fell swoop. And, well, it's always changing (Google Marketing Live 2023 announcements, anyone?).
An improvement may be jumping from beyond position 100 into the top fifty. It might be moving from fifty to thirty, or fifteen to eight, or 3 to a featured snippet. Hang in there, and hold on to the little wins as they come. The big ones eventually follow.
Our most successful clients understand the importance of putting consistent content out, sticking to a single strategy, and trying new things.
What reporting tools should I have set up for SEO?
We're glad you asked! We recommend setting up Google Search Console, Google Analytics, Google Business Profile, Bing Places for Business and Google Tag Manager as quickly as possible whether you work with us or not.
If you don't know how, we can help! However, with Search Console and Analytics, you'll have no data before the date you set it up. Historical data can show us where we started so we know if our work is making a difference. Having those accounts set up in advance is a huge help that gets us working on your site faster.
Can I do SEO on my own?
Sure! Many in-house teams look for an seo agency to help lift the load. If you have a content team, we can guide them with the strategy and execute the optimization when it's written. If you have an awesome developer, we can work alongside them too.
We've trained teams on using tools like SEMrush, Google Search Console, and others to help them achieve their goals, and we've been the sole SEO support for other clients. There are many ways to get it done.
Should I invest in SEO or Ads?
We recommend both! Digital advertising services can get you instant traffic while SEO builds up your long-term organic traffic strength. The two can help each other, and appearing in more places on the SERP just makes your company more dominant and top of mind.