Lead Generation, Tracking, and CRM Solutions
“I saw your ad in the paper.”
Back in the day, that statement was enough to call a marketing campaign “successful.” Then came the age of digital marketing, when marketing departments and agencies could report on impressions, clicks, and general engagement.
These days, businesses want more. What about leads? Warm leads? Conversions?
There’s more pressure than ever before for marketing to generate results. Even though the sheer number of marketing initiatives out there makes it hard to snag a slice of a buyer’s attention, serious reporting is a legitimate request. Technology has given marketers more tools than ever to generate leads, track campaign results, and quantify the quality of customer relations.
Get new, interested leads to your website.
Review each interaction your leads have with your content.
Implement lead scoring so your sales team contacts leads at the exactly right moment.
Tracking & CRM Solutions
Once you’ve generated new leads, you’ll want to track their interest in your business. Momentum is a Google Partner that holds several Google certifications as well as certifications in a CRM and lead scoring tool. This tool, which also includes powerful integrated, automated marketing features, allows us to measure your contacts’ interest in your business, website, products, emails, and more. Additionally, we’ll be able to set your business up with email campaigns and custom landing pages targeted to each of your buyer personas.
CRM Tool Benefits
- Lead Scoring (Monitor contact engagement with your website, emails, social media and more)
- Automated Marketing Campaigns
- Customizable Landing Pages
- Marketing to Customer Personas
Let Us Show You What We’re Capable Of
We could talk about our tools and strategies all day, but we’d rather show you what we have to offer. Reach out to schedule a demo of our tools. We can’t wait to show you how we build momentum for your business!