Strategic Marketing Consultants
Develop Your In-House Marketing Team
Marketing Consultants
At Momentum Marketing Consultants, we understand that marketing encompasses much more than just advertising. It’s about deeply understanding our audiences and current customers through thorough research. We analyze our clients’ capacity to produce and deliver their products or services efficiently. We focus on gaining and expanding market share while maximizing profit margins.
Marketing also involves strategic positioning, ensuring that our clients’ offerings stand out in the marketplace. We then craft tailored design and tactics to effectively communicate the brand’s message. Our approach includes continuous measurement and analysis to refine and optimize marketing efforts, ensuring the highest return on investment for our clients.
At Momentum Marketing Consultants, our comprehensive approach ensures that every aspect of marketing is meticulously planned and executed, driving growth and success for our clients.
Consulting Services
There are three ways we come alongside businesses and in-house marketing teams: as Search Engine Marketing Consultants, Digital Ad Consultants, and Marketing Automation Consultants.
But what do marketing consultants do? In addition to the knowledge and insights you’ll gain from personalized training sessions, our digital marketing consultants will always be advocating for your business by researching and strategizing on your behalf. You’ll also be able to contact your consultant when you have questions outside of your consultations.
What You’ll Learn
- Essential marketing concepts and principles
- Key tools to help you reach your marketing goals
- Tracking methods that measure results
Working with a Digital Marketing Consultant: What to Expect
There are three ways that Momentum Marketing Consultants can come alongside your team: as coaches and trainers, as marketing consultants and collaborators, or as your coaches and full-service agency of record.
Individual and Team Training
In a team training scenario, one or more of your in-house marketing team members will meet with one of us to dive deeper into search engine marketing, lead generation and tracking software, or other digital marketing tactics and tools.
Training partnerships can be as short as a several-hour marketing workshop or as long as intensive as multiple sessions per week or month until you have the knowledge you need to do it on your own.
Agency Partnership
Your talents and skills among your in-house teams may be stretched thin. You may have a small group of specialists, a few do-it-all generalists, or even just a marketing department of one. For those who need more bandwidth and additional support, we come on board as your agency partner.
Momentum provides a focused set of digital marketing services, direction, and insight you need to be successful as your agency partner. This could include social media advertising, Google Ads, SEO, graphic design, website development assistance and more.
Full Service Marketing
Not every business is blessed with an in-house team. If that’s your situation, we’re happy to step up to the plate and bring in our digital marketing knowledge and our other skilled marketing partners who can assist with additional traditional marketing initiatives.
We’ll propose “good, better, best” strategy options for automated lead generation, mid-sales funnel PPC, gaining online reviews, and our foundation skills in SEO and content creation. You choose the level.
What role can Momentum play in your company?
Small Businesses (1-50 employees)
- B2C typically having 1-3 marketers makes sense, especially when the owner or a single marketing manager oversees most efforts.
- B2B often having slightly fewer marketing roles (1-2) is reasonable, given the narrower, more specialized target audience typical in B2B.
- External agency support is common for specialized tasks (SEO, PPC, design) since in-house resources are limited.
Medium-Sized Businesses (51-500 employees)
- A B2C team of 5-10 and a B2B team of 3-7 is a reasonable range.
- Roles listed (director, specialists in SEO, content, social, and analytics) capture the most common needs.
- Agencies often provide more advanced services such as marketing automation, analytics, media buying, and PR.
Large Enterprises (500+ employees)
- B2C teams of 20+ and B2B teams of 15+ reflect the depth and complexity of marketing at this scale.
- Leadership roles (CMO, VP of Marketing, etc.) and numerous managerial or director-level positions (Brand, Content, Analytics, etc.) are standard for both B2C and B2B in large organizations.
- External agencies are typically leveraged for specialized global campaigns, emerging technology, and broad strategic initiatives.
Industry-Specific Considerations
- Tech and SaaS leaning heavily into product marketing and digital marketing is accurate.
- Retail/e-commerce often need robust social media, content, and influencer marketing teams.
- B2B industrial or manufacturing companies tend to focus on technical content, account-based marketing, and often have leaner internal teams.
Why Momentum Marketing’s Account-Based Marketing Matters to You.
- Efficiency in Marketing Spend: By focusing on high-potential accounts, marketing efforts are more targeted, reducing wasted spend and resources.
- Higher ROI: ABM often leads to better conversion rates, larger average deal sizes, and stronger long-term client relationships.
- Enhanced Customer Experience: Tailored content and communications address specific challenges, fostering trust and thought leadership within the account.
- Alignment of Sales & Marketing: ABM encourages collaboration and shared objectives, ultimately supporting both teams’ success.