What Do Digital Marketing Consultants Do?

Understanding the Role in Your Market Share Growth

Marketing consultants are experienced professionals dedicated to enhancing your business’s marketing efforts. They bring a wealth of knowledge and skills to the table, assisting you in navigating the complex realm of marketing. 

Here’s what marketing consultants do to drive your business forward:

1. In-Depth Market Analysis

Marketing consultants conduct thorough market research, analyzing trends, consumer behavior, and competitor strategies. This analysis forms the foundation of your marketing plan, ensuring it aligns with current market demands.

Example: Using some of our favorite SEMrush tools, we’ve been able to help our clients understand where they stand in the competitive market and what steps to take to improve their positioning. 

2. Strategic Planning and Development

With their expertise, marketing consultants develop tailored marketing strategies designed to meet your business goals. They explore various channels, including digital, social media, and traditional advertising, to maximize your reach and impact.

This is great for in-house teams of skilled professionals who need a strategic partner to create a coordinated marketing plan. 

3. Online or In-Office Training 

This isn’t true of all marketing consultants, but at Momentum, we are open to teaching our clients about tools and tactics that work. 

In the past, we’ve assisted clients with online or in-office training on marketing automation, keyword research strategies, Google Ads, and even how to edit your website. 

4. Campaign Creation and Execution

A campaign isn’t a tagline on an ad (although it may include those things). It’s a network of marketing collateral woven together with a theme and funnel that moves your audience toward a desired action. 

At their best, campaigns will include marketing materials that draw people in, keep them engaged, and navigate them toward taking your call to action. 

Marketing consultants can strategize, and in some cases execute, a campaign strategy. They develop detailed campaigns, allocate budgets effectively, and launch your campaign on time. 

And the work doesn’t stop there. Consultants should also be engaged after the initial launch to continuously watch metrics and improve performance. 

5. Data Analysis and Reporting

Utilizing advanced analytics tools, marketing consultants analyze campaign data. This data-driven approach allows for precise measurement of campaign effectiveness. Regular reports are generated, providing valuable insights for future strategies. And because we’re consultants, we’ll train you on tools you want to use as well!

Tools we use to analyze your data. 

  • SEMrush: While there are many similar tools out there, we prefer SEMrush for keyword research, position tracking, local SEO analysis, competitive research, etc. 
  • Screaming Frog: Excellent for website auditing, ScreamingFrog gives you insights on your headers, meta descriptions, readability, site speed, index status, and more. 
  • Google Analytics: GA4 is the best tool for understanding who is coming to your site and how they’re getting there. 
  • Google Tag Manager: To track actual clicks and conversions on your site, you’ll want to pair your GA4 with a Google Tag Manager account.
  • Google Search Console: Google Search Console presents the most accurate representation of your organic traffic data overall. It’s also a place to catch and fix certain site errors, indexing issues, 404s, and more. 
  • Google Ads: When it comes to digital search, display, youtube, and shopping ads, Google Ads is the place to be. 

6. Innovative Solutions and Ideas

Marketing consultants bring fresh and innovative ideas to the table. They collaborate with you to explore new avenues, ensuring your marketing efforts remain ahead of the curve.

In our case, we’ve helped our clients market innovative fundraisers, find new ways to collect customer contact information in store and at trade shows, analyze and fix things that inhibit search performance, and more. 

So What Do Digital Marketing Consultants Do?

If they’re a good fit for your business, your marketing consultant will focus on growing your market share. Their expertise, personalized approach, and willingness to share knowledge can elevate your brand, increase your reach, and boost your revenue. 

What’s The Difference Between Digital Marketing Consultants and a Digital Marketing Agency?

You know the “give a fish” vs. “teach them how to fish” argument? That’s a good way to think about digital marketing agencies vs. consultants. Consultants want to teach you how to fish. They’ll demonstrate how to do digital marketing tasks and may create strategies for your teams, but your marketers will ultimately use their training from the consultant to help your business.

Digital marketing agencies do the work without doing the training. Some agencies are either consultancies or full-service agencies. We can operate as one or the other, or a mix of both.

We help create a custom marketing plan that fits your team capacity and marketing goals.

How to Get Started

Contact us about consulting services to have a meeting where we’ll analyze your needs, your team’s experience, and your goals. Then we’ll create a digital marketing consulting plan for you and get started!