Elkhart River Challenge

“When we launched our first-ever Elkhart River Challenge, Momentum was with us for every step, from ideation to marketing to capturing the event via captivating photo and video work. Marketing and publicity are key to launching something new like this and we were pleasantly surprised by the public awareness, engagement, and media response to Momentum’s work. This effective work has given us a solid foundation from which to grow this event and we will continue to lean on Momentum’s passion and expertise as we do this.” -Chris Kingsley, President/CEO of Lacasa, Inc. 

Client: Lacasa, Inc. 

Lacasa, Inc is an organization that creates residential and financial opportunities for residents in Elkhart County. Their work impacts individuals, neighborhoods, and communities–and it relies on sponsors and fundraisers to continue its mission. 

Problem: Few Fundraiser Ideas 

Coming out of the pandemic, the team at Lacasa knew that they wanted, and needed, a fundraiser. However, their own day-to-day work makes it hard to spend time coming up with ideas.

Solution: The First Kayak Fundraiser in Elkhart 

Momentum Marketing Consultants came to a meeting with a pitch that included a kayaking event on the Elkhart river, and the Elkhart River Challenge was born. Featuring a parade float and a 17.2 mile endurance course, the Elkhart River Challenge offered a fun activity to the community that included prizes and food trucks, all in support of Lacasa. 

 

On Oct. 2nd, 2021, 29 people participated, raising awareness and funds through participation and sponsorships for Lacasa, Inc, and bringing positive attention to the Elkhart River. Due to its success in its first year, the Elkhart River Challenge is now an annual event.

Elkhart River Challenge 2021
Elkhart River Challenge 2021
Elkhart River Challenge 2021
Elkhart River Challenge 2021