Search Engine Marketing Consultants
Learn the Tools and Tactics of SEM
Gone are the days of interruption advertising. Now, inbound marketing is the leading marketing strategy that works.
It’s goal? Stop bombing the masses with ads and let your audience find you.
Getting found means getting familiar with search engine marketing. Our team of search engine marketing consultants will give your team the understanding and confidence to carry out SEM strategies for your business.
The SEM Consultation Process
The world of SEM is vast, daunting, and ever-changing. Jumping in feels like being a first-time surfer paddling out toward a tsunami. The good news is, you don’t have to paddle alone. We’ve been swimming in the deep end for a long time, and we’re willing to come alongside you with search engine marketing consulting.
Here’s how it works.
Step 1 - Familiarity
Before we sit your team and start blasting them with marketing jargon, tools, and techniques, we’ll get to know their current SEM awareness level. That way, we can adjust our lessons to meet their needs, whether that’s at the very basic level of defining key terms, or jumping head first into keyword research strategies, auditing tools, and more.
Step 2 - Your Custom SEM Plan
Maybe you want a one-day intensive learning session. Maybe you’d like weekly training in a classroom-style format. Or, perhaps you’re looking for someone who provides ideas to your team, gives critical feedback on their work, and can interpret important reports.
Every team is unique, and our search engine marketing consultants can develop a plan that fits your needs.
Step 3 - Consultation Begins!
We carry out your plan, training your team on everything from inbound marketing fundamentals to site structure strategy and how to use tools like Google Ads, SEMrush, Google Search Console. Or your already knowledgeable team comes to us for content ideas, ongoing strategies, and critical feedback.
Step 4 - We Say Goodbye
When your team is confident enough to handle things on their own, we say our goodbye, our search engine marketing consultants shed a few tears, and we look forward to watching your continued SEM success.
“Momentum Marketing has really grown our overall Google and SEO site capabilities. Chelsea at Momentum has been a tremendous help on both training and organizing a complete SEO strategy that has given Thor Motor Coach an edge in our industry.”
What You Can Learn
Your consultations will be catered to both what you should know and what you want to learn. Our team holds a number of relevant degrees and certifications that ensure you’ll get training from people who are well trained.
Plus, our agency experience has allowed our search engine marketing consultants to get hands-on experience with clients from all kinds of industries, working with both local businesses and national brands.
Learn the Basics
Start with definitions and the foundational framework that’s essential before you can build your SEM strategy.
SEM – Search engine marketing focuses on being found by customers who use search engines like Google and Bing. A search engine marketing strategy includes both search engine optimization (SEO) and pay per click (PPC) advertising on search engines to attract a targeted audience to your website.
SEO – search engine optimization is the side of the search engine marketing coin that drives organic, or non-paid, traffic to your website. When most people think of SEO, their minds jump to keyword research and content writing. Those are important, but SEO also includes web mastering, auditing, linking, site structure planning and much, much more.
PPC – Pay per click, like Google Ads, are ads that are targeted to specific audiences using audience demographics and keyword information (among other things). They appear as top results on the SERPs – search engine results pages (yeah, we have four letter acronyms now).
FAQs & Strategic Thinking
How does site architecture play into SEO? How do I know which keywords to pick? What ranking factors should I focus on first? How can I tweak my ads to perform better in the auctions?
Get your questions answered and start planning your SEM months in advance.
Tools and Techniques
There are thousands of SEM tools. Our search engine marketing consultants can guide you through some of their favorites.
- Google Ads
- Facebook Ads
- Google Search Console
- Google Analytics
What will these tools do for you?
- Provide insights on your website’s health and how to make key fixes
- Display your current organic positions and ranking keywords
- Give keyword insights for both SEO and PPC
- Empower content writers and creative teams to create content that improves rankings
- Generate insightful reports that allow your marketing team to analyze, edit, and improve campaigns
Develop reporting and analytical understanding that allows you to track results and make adjustments to your SEM strategy as needed.
- Ad Insights
- Google Search Console
- Google Analytics
- Google Data Studio
Start Search Engine Marketing Consulting or SEM Services Today
You need your audience to find you. Our agency can assist with SEM training or digital marketing services to get the right audience to your site. It all starts with a conversation.
Our Search Engine Marketing Consultants
Shane Frost has more than 20 years of experience in marketing and media, and has shared his expertise with his team and area businesses via training and webinars. Shane’s focus is on digital advertising, particularly through Facebook and Google Ads.
Avisha Pawar joined Momentum after completing her Masters of Science in Marketing from Purdue University. Her emphasis on digital advertising and strategy gives guidance to creative teams and provides thoughtful, structured marketing planning.
Chelsea Moyer is in her 5th year of copywriting with several years of agency and SEO experience. Her qualifications include a Google Analytics Individual Qualification and Advanced SEMrush user certification. Her SEO work has significantly increased organic search performance for a number of clients.