Momentum Marketing Consultants follows a comprehensive process for website development and marketing that starts with detailed interviews. We begin by recording discussions with company leaders about the company’s products, services, history, and unique appeal to customers. Additionally, we may interview clients for testimonials or employees to understand the workplace environment and culture.
Our videographer captures B-roll footage, while our photographer takes key images of staff, building architecture, and employees in action. These visual assets are complemented by video transcripts, and sent to our writing team to create compelling copy for the main page, “About Us” page, and other sections of the website. We ensure that the authentic voice of the leadership is reflected throughout the site, both in text and video clips.
Simultaneously, our graphic designer crafts a custom look for the website, incorporating edited photos, videos, and copy. Any additional video, photo, or copy content is reserved for social media, advertisements, or future blogs and website pages.
This is the Momentum Method for Website Development and Marketing. We also offer video editing services for clients’ YouTube channels, including playlists with 15- and 30-second commercials, 1- to 2-minute story versions, instructional cuts, FAQ videos, and more – gathered from those original video interviews. With all these assets, we can launch a website that authentically represents the company and a multimedia marketing campaign that effectively reaches the target audience.