In today’s digital-first business world, email is more than just a way to communicate—it’s a direct extension of your brand. Whether you’re sending newsletters, proposals, or client updates, your business email must be protected from spam filters, hackers, and reputation damage. As your marketing partner, it’s important we help you understand how to secure your emails—both outgoing and incoming.
First, if you’re still using a free Gmail or Yahoo address for business, it’s time to switch to a professional address with your company’s domain (e.g., [email protected]). This not only builds trust but also gives you control over your branding and email security.
Next, your domain must have proper email authentication records: SPF, DKIM, and DMARC. These behind-the-scenes settings help email providers like Gmail and Outlook know your messages are legitimate. Without them, your emails could end up in spam—or worse, someone could impersonate your brand in a phishing attack.
For sending promotional emails, always use a verified email marketing platform (like Mailchimp, Constant Contact, or Klaviyo). These tools ensure compliance with privacy laws, make unsubscribe links automatic, and protect your sender reputation.
It’s also essential to practice basic security hygiene: strong passwords, two-factor authentication, and avoiding email for sensitive data like account numbers or login credentials.
Finally, be vigilant about phishing emails and educate your team to recognize fake messages that try to look real. One wrong click can compromise your entire system.
Summary Checklist for Clients:
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Use a professional email address with your domain
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Set up SPF, DKIM, and DMARC records
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Send bulk/marketing emails via Mailchimp, Klaviyo, etc.
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Use strong passwords and two-factor authentication
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Avoid sending sensitive info via plain email
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Don’t click suspicious links or attachments
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Remove email access from former employees/vendors
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Ask your marketing or IT provider for an email security audit