Digital Advertising Services
Connect with Your People, Grow Your Market Share
Google, YouTube, Facebook, LinkedIn, TikTok – there’s a digital ad platform that can reach anyone, wherever they are on the internet. The best part? They can start reaching your audience fast.
Google Ads
Google Ads are the heart and soul of PPC. What some people don’t realize is just how many types of Google Ads there are. Not only can Google Ads appear in website search results, they also appear as banners or videos ads on youtube if created properly. These variations of advertisements on Google are known as search, display, and video ads.
Google Ad Strategy and Targeting
Strangely enough, Google Ad strategy is similar to that of SEO. Both include keyword research, content writing, and tracking. With Google Ads, there are a few things that really determine your ads placement and success: your bids (how much you’re willing to pay per click), your ad relevance, and your landing page score.
Google wants to make sure everything from the headline of your ad to the call to action on your landing page fits with your campaign, creating a better user experience. Make sure to monitor your ad relevance, landing page scores, and bids to improve your ads’ performance.
Targeting on Google Ads is done with keywords, audience behavior, and affinity categories.
Once someone has visited your site from a Google Ad (and a few other conditions are met), they can be retargetted. No doubt you’ve visited a website, only to leave the website and start seeing ads for that website everywhere.
That’s retargetting.
It’s used by many PPC platforms like Facebook, Google, or LinkedIn. This powerful tool keeps your businesses at the top of people’s minds even after they leave your site.
Besides retargetting, Google offers a number of ad extensions and tweaking options that allow the ad creators to maximize their ads. We’ve had great success with Google Ads for businesses as well as for marketing trade show events. Utilizing these tools along with our research, campaign strategies, and tracking, we’re able to bring shoppers who are already interested in your products and services to your website.
Social Media Advertising
We don’t like to call ourselves social media managers because we believe the best content comes from people who are inside your business day in and day out. However, social media is a big part of our marketing plan.
How it Works
We use the content on your website to create posts that drive people back to your pages. Then, we boost posts and create targeted ads that put that copy in front of a larger audience.
This works best when we’re writing your website content because like web copy, it’s beneficial for social posts to include the keywords and phrases your audience uses when talking about your products.
The primary social platforms we target are Facebook and Linkedin, but we are also able to work with Instagram, Twitter, and Pinterest pages.
Momentum is a Google Partner
Members of our team hold certifications in search, display, and video advertising on Google. We’re trusted to create and optimize Google Ad campaigns for businesses in Indiana and beyond.
How Digital Advertising Services Work and Other FAQs
If SEO is organic or “free” traffic, digital advertising is the opposite. Instead, it uses paid ads that bring people to your site. Our digital advertising services include both Google Ads and Social Media Advertising so you can reach your audiences wherever they are.
We get a lot of questions about digital ads. And they are a bit confusing. For example, did you know that LinkedIn ads don’t only show up on the LinkedIn website?
Facts like that are the reason we compiled these FAQ videos for you, but if you watch through and still have questions, we’d love to meet you in person!
1. Is SEO still relevant now that AI can answer questions right in the search results?
Answer: Absolutely. AI systems still rely on the same core ranking signals—crawlable pages, high-quality content, authority backlinks, and clear technical markup—to decide which sources to cite in answers. In other words, AI doesn’t replace SEO; it raises the bar for clarity, credibility, and semantic depth. Brands that keep investing in sound SEO fundamentals are the ones most often cited (and linked) by AI systems.
2. How can my content show up in Google’s AI Overviews or tools like ChatGPT?
Answer: Early testing shows that AI prefers:
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FAQ modules written in natural Q&A form
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Long-form, information-dense blogs that answer a question in the first sentence
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Clear content architecture (H1/H2 headings, short paragraphs, schema markup)
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Model Context Protocol (MCP) files or other structured data that help large-language models understand page relationships
Brands that add these elements see more citations and higher placement inside AI summaries.
3. Do keywords still matter, or are they obsolete in an AI-driven world?
Answer: Keywords remain the starting point, but AI evaluates them in context. Instead of repeating the same phrase, focus on semantically related terms and long-tail questions that reflect real user intent. AI ranking systems reward pages that demonstrate topical breadth and answer queries conversationally, not pages that simply “stuff” a target keyword.
4. With AI causing more “zero-click” answers, how do we measure SEO ROI?
Answer: Track visibility metrics that AI search exposes:
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Impressions & citation counts in AI Overviews and third-party LLMs
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Branded search volume and direct-traffic lifts (people bypass a click and go straight to you)
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Engagement on supporting channels (e.g., social referrals that spike after an AI mention)
Even though 60 % of searches now end without a traditional click-through, brands appearing in AI answers still gain trust signals that translate into higher direct visits, lead volume, and conversions over time.
5. Do LinkedIn Ads only show up on LinkedIn?
Answer: Not necessarily. If you activate the LinkedIn Audience Network during campaign setup, your Sponsored Content (image, video, carousel, document) can follow the same audience onto thousands of vetted third-party websites and mobile apps. This optional placement uses your existing targeting settings and typically delivers up to 25 % more reach and as many as 9 extra monthly touch points—all while letting you exclude specific domains or categories for brand safety. Other formats such as Message Ads, Spotlight Ads, and Text Ads remain LinkedIn-only, but most feed ads can extend far beyond the platform, ensuring you stay visible wherever professionals browse.