TMT AUTOMOTIVE
– WE KEEP YOU MOVING.

Tony and Mike Tatich of TMT Automotive were just a year into their second location, in 2019, when we met. Having been in business for more than 35 years at their original location, we started out just helping them with video, photography, and social media posts. However, they needed to get better organic search rankings (and SEO), facing a competitive market with a half-dozen other shops leading the way.

The Momentum Drives team dug deep in research and used our experience to come up with a plan that would help TMT gain more traction and market share. TMT’s work culture and reviews were positive – those are two things we can’t fix – but that quality gives us the momentum we need to exponentially amplify our message and increase our reach.

While developing a new website with authentic images and videos of their actual people and shops, we also researched TMT’s reviews, looking for a common theme. Customers were overwhelmingly glad to have the use of free loaner cars while their vehicles were being fixed. So, we developed “we keep you moving” as a tagline and a point of reference for all our marketing.

Car count increased by more than 25% because the company treats employees well and offers exceptional customer service and quality work – as well as the loaner cars. Our new messaging and targeting helped us reach people who hadn’t heard of TMT before because of the other market leaders dominated the “noise.” At this time, TMT started breaking records for incoming calls and car counts.

After launching a new website, stacking up social media posts, beginning new Google Ads campaigns and utilizing the new message all throughout, including billboards, TMT started moving up the ladder. The growth caused a new need, recruitment, which we were able to address by a very unique strategy we developed.

TMT opened its third location in September 2022 and its fourth and fifth locations in Q1 2023 – and doing so with a growing bench of techs.